Aine Carey

Platform: WordPress, Photoshop

Client: Aine Carey // Director


Project: Carey has a strong vision and innovative approach to storytelling with an elegant sophistication. Her mantra is aesthetic realism. The major challenge was translating an extensive body of work and content onto a site without too much clutter. Carey’s work in Bhutan and Buddhist principles drive her work. I came up with the idea of the torrus for her logo. The torrus represents the ‘lost continent’ – Shambala in Buddhism. Form there I developed an elegant and crisp logo that will set her apart and make her work easily identifiable.